defurn andheri, mumbai

Building on the strong visual language established at the brand’s Mahalaxmi store, the design for this new showroom continues the philosophy of bold identity and spatial storytelling—this time with a more sculptural and immersive façade and interior.

At the forefront of this expression is a Corten steel façade, a material choice that not only reinforces the brand’s industrial-chic aesthetic but also acts as a canvas for signage, stretching across the entire storefront. A large square Corten panel, placed at the double-height entry, becomes a dramatic backdrop and a screen—concealing interior views and creating a sense of intrigue upon arrival.

Inside, the layout breaks away from the typical open floor showroom. Instead, it adopts a sequence of curated alcoves, formed by metal and wood display units. These alcoves frame and isolate sets of furniture, ensuring that each piece is experienced in context without competing for visual attention. Movement is choreographed through these zones, encouraging discovery and layered engagement.

The mezzanine level, split into two parts, presented an opportunity for spatial play. A central staircase, subtly tucked behind a sculptural Mondrian-inspired chair display, becomes a hidden vertical transition. This unit not only anchors the plan but also celebrates iconic seating—a tribute to the classics in chair design.

Throughout the space, volumetric manipulation and visual axes hint at what’s around the corner, allowing glimpses of material, form, and color to lead the visitor intuitively. The overall experience is one of curated contrasts—warmth and rawness, enclosure and openness, clarity and surprise.

This showroom doesn’t just display furniture; it orchestrates an experience—one that mirrors the brand’s evolution while remaining rooted in its bold design DNA.