defurn south shakti, mumbai

Adaptive Structure, Bold Identity

Occupying 3160 square feet, the DEFURN store for Megasources is a contemporary retail environment crafted to reflect the brand’s focus on modern and contemporary furniture. The design approach emphasizes adaptive reuse, with architectural interventions that enhance spatial character while enabling functionality.

At the core of the transformation is the restructuring of the existing framework. A heavy grid of 50 columns originally supporting the mezzanine was dramatically reduced to just two, thanks to the strategic introduction of an N-girder system. This intervention opened up uninterrupted volumes, allowing for flexible display layouts and improved circulation.

The store’s identity is boldly announced with a large Corten steel signage spelling ‘DEFURN’. The sculptural scale ensures visibility from a distance, while a clever twist in branding and function, part of the signage is designed to slide open, enabling seamless movement of furniture in and out of the store.

The former entry is reimagined as a cantilevered bay window, now functioning as a signature display pod—a curated showcase that changes with the season or collection, inviting curiosity and framing the brand’s best offerings.

Visitors enter at the upper level, where a perforated steel screen subtly separates the lobby from the main showroom, setting up a layered visual reveal. From here, a custom-designed staircase descends into the double-height lower display space, forming a spatial spine that acts as both display unit and partition, enhancing both vertical connection and product visibility.

Throughout the store, the design balances industrial rawness with curated refinement—a fitting backdrop for DEFURN’s diverse inventory of high-end furniture and accessories. Every architectural gesture is purpose-driven, seamlessly integrating structure, branding, and experience into a unified retail journey.