limocoat exhibition stall , ace mumbai

For JBR Coatings, the stall at Acetech 2019 in Mumbai was envisioned as an immersive brand experience to showcase their Limocoat range of luxury surface finishes. Rather than displaying finishes on isolated panels, the entire stall itself became a sculptural demonstration of Limocoat’s potential—a structure that embodied the product.

The central design gesture was a tunnel-like enclosure formed by a rhythmic assembly of curved panels in varying sizes. These panels were clad in diverse textures, shades, and finishes of Limocoat, offering visitors a tactile and visual experience as they walked through. Each panel subtly transitioned into the next, with finishes ranging from matte concretes to glossy metallics, creating a dynamic interplay of surfaces. Integrated into these continuous panels were display shelves housing product samples and catalogues, making the structure not just aesthetic but multifunctional—display, storage, and architecture in one.

This obstruction-free design maximized circulation and observation space, vital in a bustling exhibition environment. The result was a clean, flowing layout that stood out in contrast to the typically crowded and segmented stalls around it.

Branding elements were intentionally understated yet effective: a stenciled Limocoat logo, a custom laser-cut motif panel, and a signature brand clock brought an air of quiet luxury. Focused lighting accentuated specific textures and finishes, adding layers of visual drama without overwhelming the space.

Despite the constraints of a tight budget, rapid execution timeline, and on-site installation challenges, the final stall successfully delivered a refined and engaging spatial identity—a minimal luxury pavilion that captured both the craft and elegance of the Limocoat brand.